Neil Delamere launches ‘Dublin Amber Friendship Week’ in aid of ALONE

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Dublin, 18th  September 2017- Comedian Neil Delamere is calling on people throughout Dublin to gather their friends and head to their local pub next week in support of ALONE, the charity that supports older people to age at home. Dublin Amber Friendship Week, a community initiative of the Licensed Vintners Association (LVA), will take place in over 300 pubs in Dublin from Sunday 24th to Saturday 30th September 2017.

The LVA, which represents 600 Dublin publicans, has raised €100,000 for ALONE so far this year and hope to raise significant funds through Dublin Amber Friendship Week. To support the initiative, Guinness has brewed a limited edition beer, Dublin Amber Pale Ale. A joint donation of fifty cent for each pint of Dublin Amber sold in participating pubs will be made to ALONE by Guinness and the publican to support the expansion of its Befriending Service which provides companionship to older people who are socially isolated through a weekly volunteer visit. There will also be ALONE collection buckets in a number of participating pubs throughout the week.

Neil Delamere, speaking at the launch in Dublin today, said, “I am delighted to be here in Lemon & Duke to launch Dublin Amber Friendship Week on behalf of ALONE. It’s a great excuse to head down to the local with your friends, have a pint and raise money for a great cause.”

John Gleeson, Chairman of the LVA, explained how the LVA partnership with ALONE came about, “Last year, when we were discussing what charity to support during our bicentenary year, we came across Neil discussing ALONE’s Christmas campaign on ‘Brendan O’Connor’s Cutting Edge’ and it really struck a chord with us.”

He continued, “Given that Dublin Amber has only been available for a couple of months, we are delighted with the funds raised so far and will be relying on the public to help us reach our ambitious target of €200,000 by the end of our bicentenary year of 2017.”

Sean Moynihan, CEO of ALONE, commented, “We would like to thank Neil and Dublin’s publicans for supporting ALONE and Dublin Amber Friendship Week. With this campaign we hope to raise vital funds for ALONE’s Befriending Service. Together, we are working so that no older person is left without friendship and support.”

Dublin Amber is available on draught in hundreds of pubs across Dublin for a limited time.

For more information on Dublin Amber Friendship Week and participating pubs please follow @LVADublinPubs on Twitter or search ‘Licensed Vintners Association’ on Facebook. Also check for updates with our media part Publin.ie We would love to see your pictures using #DublinAmber

Dinner Dance in Dundalk celebrates ALONE’s North East expansion

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Dublin, 14th  September 2017  The music was playing and the dance floor was full of more than 160 people at the North East Hub Dinner Dance in The Carrickdale Hotel and Spa in Dundalk on Tuesday evening.

 

This is the first social event hosted by ALONE since they announced a new strategic partnership with Netwell CASALA, the research centre for ageing at DkIT, earlier this summer. The partnership has led to an expansion of existing social care and community support services for older people in the North East.

christinaoboyleandkathleenoreilly

ALONE dinner dances are held throughout the year in each of ALONE’s Hubs to give older people, their volunteers and staff an enjoyable day out and a chance to catch up with each other. There is always a beautiful meal, some great music and, of course, lots of dancing.

kathleenduffy

One attendee said, “I’ve got my dancing shoes on! It’s so wonderful to come out and see everyone, and to enjoy a delicious meal together.”

 

Since the launch in May, the North East Hub has seen  48 new volunteers and 41 older people matched with a Befriender in their area. Befriending makes a significant difference in the lives of the older person through a weekly visit and, usually, what grows into a genuine friendship.

ALONE’s North East Hub offers to bring greater resources and supports to the existing services in the area and aid anyone over the age of 60 to age at home and within their community.

 

If you or someone you know could benefit from the services and support of ALONE, please reach out hello@alone.ie or phone on 042 9330103 or 016791032.

 

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About ALONE

2017 marks 40 years since ALONE was founded. Since then the charity has supported thousands of older people to age at home. ALONE works with those who have issues with loneliness and social isolation, lack of services, poor health, poverty, homelessness or housing.  ALONE provides Support Coordination, Housing with Support, Befriending and Campaigning services to over 1,000 older people nationwide every week. ALONE’s services are quality approved and are delivered 365 days a year.

 

For more information contact:

Maree Rigney, Limelight Communications, maree.rigney@limelight.ie, 01 668 0600, 086 3587153

Kathryn Byrne, Limelight Communications, kathryn.byrne@limelight.ie, 01 668 0600, 085 233 6033

ALONE – Reintroduction of bedsits, along with pressure to downsize, will impact older people the most

 

 

ALONE expresses disappointment over new plans to be unveiled by Minister for Housing

 

Dublin, 13th September 2017  ALONE, the charity that supports older people to age at home, has expressed concern over Minister for Housing Eoghan Murphy’s plans to re-introduce bedsits to tackle the homelessness crisis. In early 2013, it became illegal for landlords to rent out bedsit-type accommodation over concerns that many were dilapidated, run-down and inadequate for modern habitation.

 

Sean  Moynihan, CEO of ALONE, commented, “We are opposed to Minister Murphy’s plans to bring back single-room occupancy as a means of tackling the housing crisis. We see this as a backward step for the housing crisis. We in ALONE, along with many other organisations, have spent years campaigning for the abolition of bedsits. People may not be aware that bedsits mean shared bathrooms and we believe that all individuals deserve a home that is of a high standard with private sanitary facilities, proper heating appliances, and proper food preparation areas. The standard of housing needs to be improved not diminished.”

 

He continued, “In a time of extremely high rents, the government is rewarding landlords who have taken no actions to improve housing standards. Older people on fixed incomes cannot compete in the current rental sector and we would be concerned that it will be our older people who end up in living in these tiny bedsits.”

 

The ERSI’s report on Housing and Ireland’s Older population (2016) shows that the proportion of older people downsizing to bedsits and bedsit like accommodation, 4.6% premove and 11.2% postmove, is at a much higher rate than other movers. [1]

 

Moynihan continued, “ALONE isn’t opposed to downsizing for older people, we support older people moving to smaller, age-suitable homes in later life. However, in the light of these figures, rhetoric towards downsizing for older people coupled with the reintroduction of bedsits could have seriously unfortunate consequences for the older community in the future, particularly older single people. Studies have shown us that older persons spend more time in their home than any other demographic; the average 80 year old will spend 80% of their day at home. They need a space that they can live in – not somewhere to just exist.”

 

ALONE was founded 40 years ago to tackle the housing situation for older persons, today the housing situation is worse than ever. 87% of all older people in ALONE housing come from homeless services. There has been an 11.4 % growth in the number of people over 60 on the housing waiting list, this increases to 18.5 % in Dublin, and ALONE has an average of 25 applications for every housing unit that they provide.

 

Moynihan concluded “We have an ageing demographic and we need to make positive, sustainable plans for the future to ensure that older people are not going to be left surviving in substandard accommodation. In light of these comments, bedsits only account for 0.6% of the national residential stock. The Minister’s energy would be better focused on simplifying the process for developing social housing and housing with supports.”

Rebuilding Ireland’s target for housing with supports is 50 units, while the demand is approximately 4,200 units nationally. Repeated studies have demonstrated that ageing at home is the first choice of older people and their families.

 

For those who have concerns about their own wellbeing, or the wellbeing of an older person in the community, ALONE can be contacted on (01) 679 1032. For more information about ALONE visit www.alone.ie

 

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About ALONE

2017 marks 40 years since ALONE was founded. Since then the charity has supported thousands of older people to age at home. ALONE works with those who have issues with loneliness and social isolation, lack of services, poor health, poverty, homelessness or housing.  ALONE provides Support Coordination, Housing with Support, Befriending and Campaigning services to over 1,000 older people nationwide every week. ALONE’s services are quality approved and are delivered 365 days a year.

 

For more information contact:

Maree Rigney, Limelight Communications, maree.rigney@limelight.ie, 01 668 0600, 086 3587153

Kathryn Byrne, Limelight Communications, kathryn.byrne@limelight.ie, 01 668 0600, 085 233 6033

[1] https://www.esri.ie/pubs/QEC2016SPR_SA_Barrett.pdf

ALONE calls on local authorities to prioritise the development of social housing for older people

Charity comments in advance of Emergency Housing Summit tomorrow

 

Dublin, 7th September 2017  In advance of the Emergency Housing Summit taking place in the Custom House tomorrow ALONE, the charity that supports older people to age at home, has expressed concern over the lack of housing options for older people throughout Ireland.

 

At the Emergency Housing Summit, Minister for Housing, Planning and Local Government Eoghan Murphy will meet with each of the 31 local authorities’ Chief Executives and the Department’s senior management housing team to explore additional measures to help and to house families and individuals currently in emergency accommodation and accessing emergency state supports.

 

CEO of ALONE, Sean Moynihan said, “87% of all older people in ALONE housing come from homeless services. There has been an 11.4 % growth in the number of people over 60 on the housing waiting list, this increases to 18.5 % in Dublin, and we have an average of 25 applications for every housing unit. Older people on fixed incomes cannot compete in the current rental sector.”

 

He continued, “The government needs to focus their energy on further housing choices for older people in communities throughout Ireland. In order to make this happen, local authorities need to be supported with funding and staffing resources as they are the only bodies that can deliver on the scale that is required. However, this may mean requesting the EU to amend borrowing rules for the greater good of society.”

 

ALONE outlined their reasons for prioritising housing units for older people:

  • Providing suitable units for older people will ease the pressure on the rental market
  • Smaller units are more cost effective to build
  • Smaller units are easier to locate and to secure planning permission for
  • To create movement in the market, with older people downsizing etc.
  • To respond to Ireland’s ageing demographic
  • To address the demand for individuals and couples on the housing lists
  • To avoid the next housing and homeless crisis

 

Moynihan concluded, “ALONE also provides housing with support to older people. While Rebuilding Ireland’s target for this type of housing is 50 units, the demand is approximately 4,200 units nationally. Repeated studies have demonstrated that ageing at home is the first choice of older people and their families. We hope that our points will be taken into consideration at the Housing Summit tomorrow as we believe that, with the support of local authorities and the Department of Housing, Planning and Local Government, we can greatly improve the lives of older people in Ireland.”

 

For those who have concerns about their own wellbeing, or the wellbeing of an older person in the community, ALONE can be contacted on (01) 679 1032. For more information about ALONE visit www.alone.ie

 

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About ALONE

2017 marks 40 years since ALONE was founded. Since then the charity has supported thousands of older people to age at home. ALONE works with those who have issues with loneliness and social isolation, lack of services, poor health, poverty, homelessness or housing.  ALONE provides Support Coordination, Housing with Support, Befriending and Campaigning services to over 1,000 older people nationwide every week. ALONE’s services are quality approved and are delivered 365 days a year.

 

For more information contact:

Maree Rigney, Limelight Communications, maree.rigney@limelight.ie, 01 668 0600, 086 3587153

Kathryn Byrne, Limelight Communications, kathryn.byrne@limelight.ie, 01 668 0600, 085 233 6033

 

 

News Release: Government focus should be on new technology & houses with support

NEWS RELEASE

 

ALONE – 

Charity responds to proposed changes to Fair Deal Nursing Home Support Scheme

 

Dublin, 31st August 2017  ALONE, the charity that supports older people to age at home, has welcomed proposed changes to the Fair Deal Nursing Home Support Scheme that would increase the disposable income of older people in nursing homes but highlights that there has been no follow up to a review of the Scheme[1] carried out 18 months ago.

 

A 2015 review of the Fair Deal Scheme recommended supported housing schemes linked to appropriate community care services that could offer an alternative option to support older people to age at home, and  the use of technology to facilitate and support new approaches to care for older people.

 

CEO of ALONE, Seán Moynihan said, “As the government’s policy is to support older people to age at home, we welcome this discussion on the issues surrounding the Fair Deal Scheme. However, we are still waiting on the suggested changes to the scheme that were published in the last government review a year and a half ago.”

 

He continued, “We all need to focus on alternative options to the Fair Deal Scheme including ways to support older people to age at home. The NHI survey in 2015 found 13% of those in long-term residential care are low dependency. In addition, an audit of St James Hospital at the time found that 24% of those referred to long-term residential care had low dependency and therefore could potentially benefit from supported living arrangements.”

 

ALONE believes that the energy needs to be focused on further housing choices and supports for older people in the community. Currently, 48% of people over 50 have housing condition problems[2] and the charity has expressed concern at the insufficient and inconsistent housing adaptation grants. ALONE has been calling on the government to look at Housing with Support models for older people so that they can age in the community. The demand for this model is 4,200 by 2020[3].

 

Moynihan concluded, “Nursing Homes play a key role in the care of those with high support needs. However, with Ireland’s older population set to reach 1.4 million over the next 30 years, the provision of quality home care packages for older people is a necessity. ALONE believes that it is vitally important to have services and supports in the community as these are of equal value to older people as an increase in disposable income.”

 

For those who have concerns about their own wellbeing, or the wellbeing of an older person in the community, ALONE can be contacted on (01) 679 1032. For more information about ALONE’s manifesto visit www.alone.ie

 

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About ALONE

2017 marks 40 years since ALONE was founded. Since then the charity has supported thousands of older people to age at home. ALONE works with those who have issues with loneliness and social isolation, lack of services, poor health, poverty, homelessness or housing.  ALONE provides Support Coordination, Housing with Support, Befriending and Campaigning services to over 1,000 older people nationwide every week. ALONE’s services are quality approved and are delivered 365 days a year.

 

For more information contact:

Maree Rigney, Limelight Communications, maree.rigney@limelight.ie, 01 668 0600, 086 3587153

Kathryn Byrne, Limelight Communications, kathryn.byrne@limelight.ie, 01 668 0600, 085 233 6033

 

 

 

 

[1] http://health.gov.ie/wp-content/uploads/2015/07/Review-of-Nursing-Homes-Support-Scheme.pdf

[2] HSE  Department of Health national indicators report 2016, page 89

[3] ALONE Research

ALONE ‘Loss of 90,000 bed days demonstrates need for an increase in home care budget ’

ALONE responds to latest HSE figures

 

Dublin, 16th August 2017

 

ALONE, the charity that supports older people to age at home, is calling on the government to increase funding for homecare following the report that 90,000 bed days have been lost in the hospital system so far this year because of delayed discharges.  This is according to HSE figures provided to Fianna Fáil health spokesman Billy Kelleher.

ALONE believes that investing in home care packages is a major part of solving the increase in delayed discharges, as older people are being forced to remain in acute hospital beds due to lack of supports to go home.

Sean Moynihan, CEO of ALONE, commented, “We agree with Billy Kelleher’s comments today that older patients are not being supported and given access to appropriate step down care. Studies show that 50% of older people waiting for, or sent to, nursing homes from hospital wished to remain at home and possibly could have done so, demonstrating the absolute need for there to be an increase in the home care budget to provide options for the older population across the country.”

A home care package would only cost around €400 a week while keeping an older person in hospital, taking up an acute bed, can cost up to €7,000 a week. ALONE have conducted a cost comparison on the various options for caring for older people

 

  • The cost of an acute hospital bed is between €800 and €900 per day
  • The cost of a nursing home bed per day is between €100 and €200
  • The cost of home help 3 times a day is between €50 and €70
  • The cost of ALONE housing with supports is €34 a day

Moynihan continued, “This comparison demonstrates that there is an urgent need to properly resource and plan for the housing and care options for our older people.  Aside from the fact that home care is just a fraction of the cost of hospital care, older people deserve the support they need and want when being discharged from hospital.”

Moynihan concluded, “Nursing Homes play a key role in the care of the very old with high support needs. However, with Ireland’s older population set to reach 1.4 million over the next 30 years, the provision of quality home care packages for older people is a necessity.”

The latest census numbers from 2016 show that females over the age of 65 in Ireland is up 16.7 % from 2011 while that of the male population is up 20%. Those over 65 are almost three times more likely than average to be in an acute hospital bed and will spend an average of 8.7 days in hospitals, while those over 70 years old will spend an average of 10.87 days.

For those who have concerns about their own wellbeing, or the wellbeing of an older person in the community, ALONE can be contacted on (01) 679 1032. For more information about ALONE’s manifesto visit www.alone.ie

ENDS

 

About ALONE

2017 marks 40 years since ALONE was founded. Since then the charity has supported thousands of older people to age at home. ALONE works with those who have issues with loneliness and social isolation, lack of services, poor health, poverty, homelessness or housing.  ALONE provides Support Coordination, Housing with Support, Befriending and Campaigning services to over 1,000 older people nationwide every week. ALONE’s services are quality approved and are delivered 365 days a year.

 

For more information contact:

Maree Rigney, Limelight Communications, maree.rigney@limelight.ie, 01 668 0600, 086 3587153

Kathryn Byrne, Limelight Communications, kathryn.byrne@limelight.ie, 01 668 0600, 085 233 6033

ALONE ‘Revisions to Fair Deal Scheme offers no solutions for older people’

Dublin, 14th August 2017  ALONE, the charity that supports older people to age at home, has expressed concern over the Minister for Housing, Planning and Local Government’s announcement today that the government are exploring changes to the “Fair Deal” Nursing Home Support Scheme that would encourage and facilitate the use of vacant properties of those in nursing home care.

 

Minister Murphy is in consultations with the HSE and Department of Finance to facilitate the use of these vacant properties in a new ‘Vacant Homes Strategy’ which will be launched next month.

 

CEO of ALONE, Sean Moynihan said, “As the government’s policy is to support older people to age at home, we are concerned that this announcement by Minister Murphy sends conflicting messages and places older people in a difficult position as it may lead the public believe older people are blocking the housing market.  The number of houses left vacant by those in nursing home care is small but the principle of protecting older is a large issue.”

 

“The government’s focus should be on supply and meeting the demand for housing in line with the demographic change. The government and councils are the only ones who can deliver on the scales needed. Previous schemes have not worked but they do take up valuable resources and time.”

 

He continued, “This proposal contains no solutions for older people and is ignoring the fact that there is actually a shortage of suitable housing for older people. Each person and family has a unique situation and it’s not always as easy as simply selling or renting the house. We need to be building housing and addressing the needs of older people, offering them smaller units in the community and giving them the choice to “ downsize” if they chose.”

 

ALONE believes that the government needs to focus their energy on further housing choices for older people in the community. Currently, 48% of people over 50 have housing condition problems[1]and the charity has expressed concern at the insufficient and inconsistent housing adaptation grants.

 

Moynihan continued, “We in ALONE have been calling on the government to look at Housing with Support models for older people so that they can age in the community. The demand for this model is 4,200 by 2020[2]. Older people want to age at home. If they wanted to vacate their properties and sell or rent they would, but there are complicated stories behind each person. We urge the government to prioritise the development of social housing and ensure older people aren’t forgotten.”

 

He concluded, “Waiting list for social housing for older people will double from 6,954 to 12,672 by 2022, which equates to over 33% of the forecasted 47,000 social housing units to be built within Rebuilding Ireland’s lifetime. If we build more housing for older people who are on the social list, or they can buy suitable, affordable housing, we will ease some of the pressure on the housing market.”

 

For those who have concerns about their own wellbeing, or the wellbeing of an older person in the community, ALONE can be contacted on (01) 679 1032. For more information about ALONE’s manifesto visit www.alone.ie

[1] HSE  Department of Health national indicators report 2016 page 89

[2] ALONE Research

ALONE welcomes change in fuel allowance method of payment

Dublin, 21st July 2017  ALONE, the charity that supports older people to age at home welcomes the announcement from Minister for Employment and Social Protection, Regina Doherty TD, that changes will be made to the method of payment of the winter fuel allowance.

 

This new move will grant recipients two lump sums of €292.50 during the year, replacing the weekly payment system. ALONE welcome this development, as we continue to see older people in Ireland face a great struggle to adequately heat their homes.

 

A 2013 study showed that 10% of people in Ireland struggled to heat their homes. The same study highlighted that over the previous twelve months, the number of people older than 65 who were unable to keep their homes warm, almost doubled from 5.0% to 9.8%.

 

CEO of ALONE, Sean Moynihan has said: “ALONE is pleased to hear this announcement from Minister Doherty and hope it can make a real difference in the lives of older people around the country. It is a harsh reality that anyone in Ireland might have to choose between paying to heat their home or pay for other essentials such as food, transport and clothing.”

 

Moynihan continued, “We believe this move to two lump sums will greatly assist older people in buying fuel and heating their home, something which had become an urgent issue for so many. We would also call on the Department to annually review the full Fuel Allowance payment to ensure that it is in line with fuel price increases.”

 

The Irish Institute of Public Health has found that pensioners are one of the highest risk groups for fuel poverty, something ALONE encounters frequently in its work.

 

ENDS

 

About ALONE

 

2017 marks 40 years since ALONE was founded. Since then the charity has supported thousands of older people to age at home. ALONE works with those who have issues with loneliness and social isolation, lack of services, poor health, poverty, homelessness or housing.  ALONE provides Support Coordination, Housing with Support, Befriending and Campaigning services to older people nationwide. ALONE’s services are quality approved and are delivered 365 days a year.

 

For further information, please contact

Kathryn Byrne, Limelight Communications 01 668 0600 or 085 233 6033

Maree Rigney, Limelight Communications 01 668 0600

ALONE welcomes homecare consultation but stresses need for comprehensive services

6th July 2017 ALONE, the charity that supports older people to age at home welcomes the introduction of a public consultation process on a new statutory homecare scheme announced by Minister for Older People, Jim Daly, today. ALONE also stress that a more rounded home support system should be put in place for older people and carers.

CEO of ALONE, Sean Moynihan has said: “We believe in the need to redress homecare but there is also a requirement to treat all parts of an older person’s life. Without a wrap-around of services, any new homecare scheme would fail.”

Moynihan continued, “ALONE is focused on the development of well-rounded supports for older people in Ireland. As the ageing population increases, we can expect further demands on supports. It is estimated that approximately 20% of those over 65 already receive a form of support service from the State. While we welcome this move by Minister Daly to establish a new affordable and sustainable homecare scheme, we urge that a comprehensive approach be taken. ALONE also calls on the Minister to disclose an outlined timeline for the consultation process and how he intends the process to operate.”

ALONE is keen to participate in the development of this new statutory homecare scheme and work with all stakeholders to make any new scheme a success and meet the needs of older people.

ALONE believes that only with this agenda, the participation of the wider community, and an increase in annual funding, can a significant homecare scheme be sustainable.

ENDS

 

About ALONE

2017 marks 40 years since ALONE was founded. Since then the charity has supported thousands of older people to age at home. ALONE works with those who have issues with loneliness and social isolation, lack of services, poor health, poverty, homelessness or housing.  ALONE provides Support Coordination, Housing with Support, Befriending and Campaigning services to older people nationwide. ALONE’s services are quality approved and are delivered 365 days a year.

For more information contact:

Kathryn Byrne, Limelight Communications, kathryn.byrne@limelight.ie, 01 668 0600, 0852336033

Dublin publicans’ charity initiative with ALONE hits €50k

 

Pic Maxwells/Julien Behal No Fee 9/03/17 Dublin publicans have launched a new charity initiative with ALONE to mark the bicentenary of the Licensed Vintners Association (LVA).  The publicans have an ambition to raise €200,000 for ALONE’s ‘Befriending Services’. ALONE, which celebrates its 40th anniversary this year, is a national organisation that supports older people to age at home by providing community engagement programmes and other services to address social isolation among the elderly. The charity depends on public support to carry out its work with 100% of all donations going directly to the services it provides. Pictured launching the initiative at The Two Sister’s Pub in Terenure are Noel Murphy (Kilmainham) centre Annette Egan (Ranelagh) on right taking the ‘selfie’ Anne McAuley (Terenure) and Tony McCarthy from Kilmainham.  Pic Maxwells/No Fee
Pic Maxwells/Julien Behal
No Fee 9/03/17
Dublin publicans have launched a new charity initiative with ALONE to mark the bicentenary of the Licensed Vintners Association (LVA). The publicans have an ambition to raise €200,000 for ALONE’s ‘Befriending Services’. ALONE, which celebrates its 40th anniversary this year, is a national organisation that supports older people to age at home by providing community engagement programmes and other services to address social isolation among the elderly. The charity depends on public support to carry out its work with 100% of all donations going directly to the services it provides. Pictured launching the initiative at The Two Sister’s Pub in Terenure are Noel Murphy (Kilmainham) centre
Annette Egan (Ranelagh) on right taking the ‘selfie’ Anne McAuley (Terenure) and Tony McCarthy from Kilmainham.
Pic Maxwells/No Fee

Ambition is to raise €200k to mark 200 years of the Licensed Vintners Association

Friday June 2 2017.  The Licensed Vintners Association (LVA), which represents Dublin publicans, has said it is delighted with the public response to its community initiative with ALONE.

The LVA has confirmed that in just a couple of months €50,000 has been raised for ALONE, the charity which supports older people by enabling them to age in their own homes.

To support the partnership, Guinness has brewed a limited edition beer, ‘Dublin Amber Pale Ale’. A joint donation of fifty cent for each pint of ‘Dublin Amber’ sold in participating pubs will be made to ALONE by Guinness and the publican to support the expansion of the charity’s services.

One of the aims of the partnership is to enhance the lives of older people by introducing them to volunteer ‘Befrienders’ who will provide them with much needed companionship. It’s hoped to raise €200,000 for the charity through the partnership which was put in place to mark the LVA’s bicentenary.

The CEO of the LVA, Donall O’Keeffe said members were reporting a very positive response from the public in support of the initiative and to Dublin Amber. “Our members wanted to give something back to the community to mark the bicentenary and that really seems to have struck a chord with the public. Community is at the heart of the Dublin pub and that is why we chose to partner with ALONE on this initiative.”

“To date we have collectively raised €50,000 for ALONE and we would like to wholeheartedly thank the public for supporting this initiative. Given that Dublin Amber has only been available for a couple of months, we are delighted with the funds raised so far and will be relying on the public to help us reach our ambitious target of €200,000 by the autumn.”

Sean Moynihan, CEO of ALONE, said the charity was thrilled with the progress. “It’s really great to see that this initiative has gained such traction with Dublin’s publicans and their customers. We would like to thank them for their ongoing support. ALONE depends on public support with 100% of all donations going directly to providing services to older people in need. The funds raised will help us to reach out to the 1 in 10 older people who experience chronic loneliness.”

As it happens ALONE, is also marking a significant birthday this year – its 40th. Founded in 1977, ALONE is a national organisation which supports older people living in their homes by providing community engagement programmes and other services to address social isolation among the elderly.

‘Dublin Amber’ is available on draught in hundreds of pubs across Dublin for a limited time.

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