Coca-Cola donates €30,000 to ALONE to help battle loneliness this Christmas

Coca-Cola is donating €30,000 to support ALONE services this Christmas and is asking young people around the country to connect safely with an older person and share a video, image or a story about it on social media using #CokexALONE to inspire others to do the same.

Coca-Cola has partnered with ALONE to help battle loneliness by encouraging young people around the country to connect safely with an older person by giving the gift of themselves. Whether it’s your great aunt who you haven’t seen since the last family occasion, a neighbour you know is living alone or someone in the community you see from a distance in the local shop – make an effort to reach out and connect with them safely this Christmas and have a mutually beneficial experience.

Did you know just 10 minutes of social interaction boosts brain function? A letter, a call, a quick Facetime, or a simple chat from the front garden wall can help lift the spirits of an older people to feel connected to their community. Coca-Cola and ALONE are asking people to share a video, image or a story about the connections they make with an older person on social media using #CokexALONE throughout the month of December, to inspire others to do the same.

To the loneliest among us, just a small pocket of your time is the most priceless gift you can give.