The campaign celebrates the organisation’s work to improve the quality of life for older people across the country
ALONE, the organisation that supports older people to age at home, have teamed up with Bonfire Dublin and JC Decaux to launch their Gratitude Campaign, thanking older people, volunteers, supporters and staff for their assistance and support since the arrival of the COVID-19 pandemic in Ireland. The Gratitude Campaign aims to show people that ALONE is an organisation which facilitates a variety of outcomes for older people, including an improved quality of life, community activation and implementation of national strategies.
The Gratitude Campaign features images of older people who have all been supported through an array of different services from ALONE alongside images of volunteers, staff and donors. All participants in the campaign have a genuine connection to ALONE; some are tenants, some have received practical supports and others have benefitted from social connections through ALONE’s Befriending services. The Gratitude Campaign has also been supported by Bonfire Advertising and JCDecaux, who designed the multi-media campaign and provided advertising space free of charge.